WHY ALTR?

With over 20,000 UK customers and hundreds of 5 star reviews on Amazon, we're the fastest growing and most innovative male grooming company on the market. Our goal is to push boundaries, to help you look and feel better than ever. 

I started the brand due to personal skincare problems. Suffering from issues ranging from acne to eczema, I tried numerous pharmaceutical and medical solutions, but to no avail.


A female friend of mine recommended a concealer, and non-irritable moisturiser. After trying the products I thought they were great, and really helped in overcoming confidence issues, but they weren't quite right for my skin type, and none of the brands available spoke to me as a 21 year old guy.

Alex Doyle, Founder

ALTR-NATIVE SCIENCE

Our products are designed for skin that is thicker, tougher, and oilier. We use ingredients that help remove excess oil, dirt and grime from the skin, which are a prime cause of breakouts.

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THE ALTR ETHOS

All of our products are cruelty free, meaning no animal testing! We're committed to being environmentally conscious, so all of our packaging is ethically sourced and recyclable after use.

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